To help you choose the right tool, we have compiled a list of social media management tools that you can use to manage and analyze your social networks. Free versions of all the tools mentioned are available.
As a company, you can use the best social media marketer tools in different ways and with different goals. For example, you may want to provide customer service purely and solely. All you have to do is be present on social media and send the customer with their questions to the right channels. You may also want to use your social channels for marketing purposes. A good strategy and thorough research are important for this, because you want to adapt your communication on every network. But also to the target group per network, because Facebook has a different part of your target group than Instagram, just to name an example.
We start with a well-known tool: Hootsuite. This tool has been around for many years and is popular because it is a very handy app with many possibilities. You can manage all types of social media in it as if you were working in the applications themselves. The different social media profiles can be arranged in columns, as well as notifications and scheduled messages so that you have a clear overview. In addition, you can track and analyze social ROI with reports. With Hootsuite you can manage the following networks:
YOU MAY ALSO LIKE: 7 Best ways of how to make money Online in 2020
Hootsuite is still free for up to 3 social media profiles and 1 user. With the free plan you can schedule a maximum of 30 messages. Pricing for expanded features starts at $ 19 per month where you can set up 1 user and 10 social media profiles. A 30-day trial period is available that allows you to try a more extensive version of the paid program for free. You can schedule unlimited with 1 user and 10 profiles.
Buffer allows you to send messages “in bulk” across your various social media channels. There are several subscriptions available and it is free for individuals. They can add 3 accounts, set 1 user and schedule 10 posts per profile. For companies, there is Buffer Business, for which a 14-day trial period is available. The social media that you can set in Buffer are:
Tweetdeck is a good option if you only use Twitter. It is intended for both businesses and individuals who have multiple accounts or want to better organize their Twitter usage and account. You can add columns with notifications from the different accounts to be able to take immediate action when needed. You can also set keywords for this, for example your company name or hashtag. The number of columns you can add is unlimited, just like the number of profiles.
YOU MAY ALSO LIKE: Top 10 Obvious Reasons behind Unsuccessful E commerce Websites
SocialOomph Social Media Management Tools is an example of such a platform that allows you to bring many different platforms together in one place. You can schedule updates and monitor your social media activities. With the free account you can use basic functions such as view mentions and retweets within Twitter and set up tweets. You have almost no options for the other networks. You can use it to track and analyze keywords and very conveniently to save post designs as drafts to be able to reuse them in the future. SocialOomph also offers the option to shorten links. With SocialOomph you can manage the following networks:
- RSS feeds
Plurk is a very interesting network in this row and also a very unique one. We also like that blogs can be added. SocialOomph is by far the most comprehensive platform when it comes to the number and which networks you can connect to. You can use SocialOomph for free, but a paid account gives you a lot more options and is definitely worth trying. A free trial period of seven days is available.
YOU MAY ALSO LIKE: Top 10 Tools to Help Teachers in the Classroom to Enhance Visual Learning
With Social Pilot you can set different profiles for the network, which is useful if you have to manage different accounts from, for example, different branches. You can schedule in bulk and work with different team members. With the free plan you can add 3 networks and share up to 10 posts per day. You can also schedule up to 30 posts at the same time. The paid plans come with many more options such as an editor for images and saving concepts. Supported networks include the following:
EXPLORE MORE Social Media Management Tools – HERE –